Geisha Is Medium's Message
Viewers of the Nov. 14 episode of NBC's supernatural drama Medium may have noticed blatant references to the upcoming Sony Pictures movie Memoirs of a Geisha, which figured prominently in the episode's storyline. It's no coincidence: Sony partnered with NBC and the show's producers to work the movie into the episode as part of a deal negotiated during the summer's upfront advertising buy, part of the movie studio's overall media plan with NBC, according to The Hollywood Reporter.
There was no promotional fee involved. Neither NBC nor Paramount Television, which produces the show, were available for comment to the trade paper.
In the episode, Patricia Arquette's character, Allison, finally got a much-needed night on the town with her husband, and the two decided to attend a special advance screening of Geisha. When they arrived at the theater, not only was the film's title bannered on the marquee, but the couple also ran into two friends who had just seen the movie and loved it. To reinforce the film's title, throughout the episode Allison's daughter Bridgette kept asking for the definition of a geisha.
The Medium stunt is part of Sony's effort to find new outlets for its marketing campaigns, the trade paper reported.
NBC is owned by NBC Universal, which also owns SCIFI.COM..
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