NBC And TV Guide Go 3-D With Critically Acclaimed Drama Series Medium,Starring Emmy Winner Patricia Arquette
NBC, in partnership with TV Guide magazine and Paramount Network Television, will distribute 3-D glasses for an enhanced look at a special "3-D" episode of the hit drama Medium (Mondays, 10-11 p.m. ET), airing on November 21. In the November 21 issue (on newsstands November 17), TV Guide will feature a Medium cover and offer readers a chance to view the episode in 3-D with special glasses included inside the magazine. Medium stars Patricia Arquette, who received an Emmy Award for Outstanding Lead Actress in a Drama Series, for her portrayal of Allison DuBois on the series.
The announcement was made by Kevin Reilly, President, NBC Entertainment and Ian Birch, Editor-in-Chief at TV Guide.
"The Medium 3-D episode provides a great way for fans to enjoy a heightened perspective of Allison's intriguing visions," said Reilly. "We're thrilled to partner with TV Guide on this exciting event and thank Glenn Gordon Caron for developing the idea"
"At TV Guide, we're big fans of Medium and we're very excited to be involved in this special episode," said Ian Birch, the editor-in-chief of TV Guide magazine. "By serving as the exclusive provider of the 3-D glasses that will enable viewers to fully experience this program, we're fulfilling our goal to enhance the television viewing experience of all TV Guide readers."
"I first began exploring the possibility of doing a 3-D episode of television over a decade ago when I was working on Moonlighting, said Medium executive producer Glenn Gordon Caron. "When Medium became successful, I realized that in many ways it was an even better vehicle for 3-D."
"Additionally, technology seems to have finally caught up with me. (Directors) Jim Cameron, Robert Rodriguez and a host of other innovators have pushed the medium (you'll pardon the pun) into the 21st century, and our show and our viewers will be the beneficiaries of that. I think people will be surprised by how vivid and dynamic 3-D has become."
In the 3-D episode, which will be telecast Monday, Nov. 21 (10-11 p.m. ET), Allison (Patricia Arquette) comes to realize that there is an added dimension to the way she experiences art. It seems the act of creation is so intense that artists often leave an element of themselves behind in their work...an element that is evident only to Allison. Ever wonder why the Mona Lisa is smiling? Or what's bothering the subject of "The Scream"? When Allison encounters the work of one artist, disturbing, 3-dimensional images emerge that lead her to believe that the man behind these alarming canvasses may have a deadly secret.
TV Guide will be distributing glasses through subscribers, newsstand copies and 500,000 subscription renewal mailings. Both NBC and TV Guide will coordinate guerrilla marketing campaigns to distribute glasses to consumers on the street, in addition to the glasses that will be included inside the November TV Guide issue. Viewers can also go to www.nbc.com/Medium or www.tvguide.com/medium to learn how to get 3-D glasses in their areas.
Medium, which premiered last January, comes from award-winning executive producer, creator and director Glenn Gordon Caron (Moonlighting). The chilling drama is inspired by the real-life story of research medium Allison DuBois. Emmy winner Arquette ("Stigmata," "Flirting with Disaster") stars as a young wife and mother who, since childhood, has been struggling to make sense of her dreams and visions of dead people. Arquette received the Emmy in the Outstanding Lead Actress in a Drama Series category after the telecast of the initial 16 episodes of the critically acclaimed series.
Jake Weber, Miguel Sandoval, David Cubitt, Sofia Vassilieva and Maria Lark also star.
Caron is creator and executive producer. Kelsey Grammer (Girlfriends), Steve Stark and Oscar winner Ronald L. Schwary ("Ordinary People") are executive producers. Medium is produced by Picturemaker Productions, Inc. in association with Grammnet Productions and Paramount Network Television.
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